International Council of Museums Asia-Pacific Alliance

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September 2, 2020

ICOM Singapore X Museum Roundtable Singapore Webinar: To Charge or Not to Charge? Conference

To Charge or Not To Charge? …

that is the question on many museums’ minds when rolling out with digital initiatives during COVID-19Grappling with the pricing models and retaining the competitive edge in the over-saturated digital real estate, putting a price tag on a digital campaign can either help the museum sustain its business, or add on to the heavy losses already incurred.

In this fireside chat, we invite participants to answer questions about digital revenue streams, and during the webinar, we will reveal what the general opinion is regarding the monetisation of digital content. Four panellists ranging from the private and public sectors will engage in an enriching and candid conversation on the observations, challenges, and opportunities they see when monetising museums’ digital offerings.

Click here to register